With the theme of “Country Rocks”, the 2008 CMT Music Awards were given the look and feel of a classic rock show. Inspired by motorcycle pinstriping and tattoo artists, the event took on a sleeker, more sexy tone. The lightning bolt was so well received, that the show continued the icon onto the 2009 program.

Lead creative direction: James Hitchcock
Additional creative direction: Michael Engleman
Art direction: Jason Skinner
Additional art direction: Nora Gaffney
Trophy design: Nora Gaffney



Logo exploration



Refined logo direction



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Icons



After party step and repeat backdrop and awards trophy