The 2009 CMT Music Awards theme was "Live+Loud." The producers wanted something that was frenetic and more raw than was created for previous years. As a result, the design was inspired by postbill walls and the "DIY" aesthetic associated with punk promotions. Instead of using one logo, we created a family of marks to keep things dynamic and varied.

The lightning bolt icon I introduced in the 2008 campaign again became the recognizable emblem for the 2009 Music Awards.

Creative direction: Dee McLaughlin and Jeff Nichols
Art direction: Jason Skinner and David Bennett



Logo system with custom numbers



Postbills




Vote poster



Teaser promo