General Mills Connect
General Mills was launching a new internal site which would allow employees the ability to interact and share resources within the company. The logo needed to reflect the basic goal of the site – the perpetual interchange of information and ideas.
Creative direction: Brad Surcey | Zeus Jones
Proposed logo concept and secondary elements
Proposed logo concept and secondary elements
Finalized logo
Pattern
Secondary iterations
Creative direction: Brad Surcey | Zeus Jones
Proposed logo concept and secondary elements
Proposed logo concept and secondary elements
Finalized logo
Pattern
Secondary iterations

